Data-driven recruitment
Discover the benefits of data-driven recruitment strategies and DEI metrics in hiring top talent for your company! By optimizing every stage of the recruitment process, from attracting and sourcing candidates to creating an inclusive interview process, you can find the best candidates and create a more diverse and welcoming workplace culture. With a focus on DEI metrics, you can track progress and make data-driven decisions to ensure diversity and inclusivity in your hiring process.
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#Managers
#HRteams
#Csuite
Who are they?
You’ve been living under a rock if you haven’t heard of this multinational, billion-dollar supply chain company. Purolator specializes in courier, transportation, air and creating bespoke solutions for Fortune 100-500 companies in retail, healthcare, manufacturing and many other industries.
The challenge
Purolator International faced the challenge of recent attrition in some of their major markets in the US. To address this, they needed to hire Senior Account Executives who met specific requirements. These included:
- Having a few years of industry experience
- Following a solution-selling methodology
- Prioritizing diversity in their recruitment process
With these criteria in mind, they aimed to attract and hire the best talent to help them achieve their goals. Keep reading to discover how our data-driven recruitment strategies and DEI metrics helped Purolator International find the perfect candidates and create a more diverse and inclusive workplace culture.
Our process
To ensure alignment and conduct a needs assessment, we first met with all key stakeholders. Additionally, Jordana (that’s our founder), who had previously worked in the industry, was a huge asset for her product knowledge and understanding of the company culture. She met with top performers to gain insight into their vision for the future.
We then implemented a fully managed interview process, providing strategic guidance on salary, which ultimately led to a change in the salary structure based on our market analysis. We also conducted a review of the commission structure and provided offer guidance to ensure that the selected candidates were happy with their compensation package.
Our comprehensive approach to recruitment ensured that Purolator International found the right Senior Account Executives who met all their requirements and would be a great fit for the company culture. By focusing on these key areas, we were able to help Purolator International overcome their recruitment challenges and build a stronger, more inclusive team.
Strategy and solutions
- Outdated salary grid—they were at least $10,000 below average salaries in the industry
- Job descriptions—there were 12 metrics given on the ‘required’ responsibilities
- Interview process—5 steps + a presentation was causing them to lose candidates in the process
Results by the numbers
- Decreased time-to-hire
- Increased diversity
- Improved candidate experience
- Higher offer acceptance rate
“Jordana and her team have assisted us in sourcing for a variety of US-based Sales roles. We have a strong emphasis on diversity in our culture and hirequity delivered on sharing metrics and results pertaining to their search statistics. We will continue to work together in the future and appreciate her support, communication and coordination efforts”
John Doe
HR Exec. | Purolator International
Tools & Methods
Implementation time
2-3
months
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Case Study: Purolator
“Jordana and her team have assisted us in sourcing for a variety of US-based Sales roles. We have a strong emphasis on diversity in our culture and hirequity delivered on sharing metrics and results pertaining to their search statistics. We will continue to work together in the future and appreciate her support, communication and coordination efforts”
Fasil Timoah
HR Exec. | Purolator
Data-driven recruitment
Discover the benefits of data-driven recruitment strategies and DEI metrics in hiring top talent for your company! By optimizing every stage of the recruitment process, from attracting and sourcing candidates to creating an inclusive interview process, you can find the best candidates and create a more diverse and welcoming workplace culture. With a focus on DEI metrics, you can track progress and make data-driven decisions to ensure diversity and inclusivity in your hiring process.
Who are they?
You’ve been living under a rock if you haven’t heard of this multinational, billion-dollar supply chain company. Purolator specializes in courier, transportation, air and creating bespoke solutions for Fortune 100-500 companies in retail, healthcare, manufacturing and many other industries.
The challenge
Purolator International faced the challenge of recent attrition in some of their major markets in the US. To address this, they needed to hire Senior Account Executives who met specific requirements. These included:
- Having a few years of industry experience
- Following a solution-selling methodology
- Prioritizing diversity in their recruitment process
With these criteria in mind, they aimed to attract and hire the best talent to help them achieve their goals. Keep reading to discover how our data-driven recruitment strategies and DEI metrics helped Purolator International find the perfect candidates and create a more diverse and inclusive workplace culture.
Our process
To ensure alignment and conduct a needs assessment, we first met with all key stakeholders. Additionally, Jordana (that’s our founder), who had previously worked in the industry, was a huge asset for her product knowledge and understanding of the company culture. She met with top performers to gain insight into their vision for the future.
We then implemented a fully managed interview process, providing strategic guidance on salary, which ultimately led to a change in the salary structure based on our market analysis. We also conducted a review of the commission structure and provided offer guidance to ensure that the selected candidates were happy with their compensation package.
Our comprehensive approach to recruitment ensured that Purolator International found the right Senior Account Executives who met all their requirements and would be a great fit for the company culture. By focusing on these key areas, we were able to help Purolator International overcome their recruitment challenges and build a stronger, more inclusive team.
Strategy and solutions
To support them, we developed weekly strategy sessions where we drilled in on each stage of the recruitment process and reviewed the candidates we were sourcing and presenting. We also provided data-driven recommendations for optimizing each part of the candidate journey with DEI metrics on Minorities, LGBTQ+, Neurodiverse and female candidates. The sessions covered attracting and sourcing candidates, building interview processes, and winning candidates during the offer/sell process. We advised on their:
- Outdated salary grid—they were at least $10,000 below average salaries in the industry
- Job descriptions—there were 12 metrics given on the ‘required’ responsibilities
- Interview process—5 steps + a presentation was causing them to lose candidates in the process
We met with every interviewing manager to present profiles of candidates and hear their feedback. We set up the interviews and gathered candidate feedback post-interview.
More project spotlights
Save on Hiring
$250k
saved in hiring fees by Golf Town from 2021-22.
- 4 min read
Improve Retention
100%
retention of those placed after one year.
- 5 min read